An author isn’t just a writer. A successful author is a businessperson as well. One of the most crucial keys to success is the visibility of one’s work. How do we achieve such visibility?
The foundation of one’s marketing efforts must include an online presence. Most authors know this, and will come to the point where they must decide whether to have a website (yes), how to get started, which platform to use, and how much it will cost.
If you are at this point, I hope you were at our February 23 meeting, because the folks with the answers were there, explaining all this and more for us.
Here is Victor’s handout, wherein he lays out the many reasons an author needs a website! So helpful.
A special thanks to Robert Rosario, who emphasized the need to think beyond the website to the entire publicity picture. For more information about the elements which can help improve author visibility, contact Robert at Incubizgroup.com
And thanks to George Gurney for moderating the panel. George uses WordPress, and his website is here.
Just FYI, if you’re not ready for a website and would simply like to create a “billboard” where your friends and future customers might find you online, you might check out About.me which is described in this article. I have an About.me page (in addition to my website) and it’s easy to customize. You can see mine here.
Thanks to Jim Hitt for enlightening us as to agreement between subject and verb. He also shared inspiring quotes from writers, if you’re looking to steal one for your Pinterest Author Board! His handouts are here and here.
Next Month’s Program
Book Reviews: Your No. 1 Key to Successful Marketing